Managing social media: Search, curate, share

CommsstratThere’s more information online about content curation, social media and publishing than anyone should ever need. Noise, the catch-22 that plagues the digital world, needs to be navigated through if you are to find what you want and need: Advanced search techniques are effective in filtering out the noise.

Once you know how to control the noise levels, what the digital world has to offer becomes much more obvious, particularly where social media is concerned.

Managing social media: Search, curate, share

You will always get better results with Boolean searching. Just adding quotation marks around a phrase or including AND between keywords will noticeably improve your search results in search engines, on social media and within sites (note: a search within a site you’ve already found to be a reliable source of information instantly cuts a significant amount of noise out of the equation).

More Boolean Search Tips by LinkedIn

Information management underpins both content creation and curation, in my opinion. Research informs created content while consumption and selection influence curation.

Overall, to do both well, you need to be well informed on whatever subject it is you cover. The more relevant content you yourself consume, the easier the process of finding and sharing content will be.

As you come across quality sites and sources incorporate, don’t just book mark them with the intention of visiting the site regularly to see what’s new, have content delivered to you. Integrate your sources into your information network.

Use an RSS reader such as Feedly to subscribe to sites and have content delivered to you.

Employ tools such as Evernote and Pocket to save links and pieces of content as you find them.

Follow groups and individuals on social media. For example, follow @FinancialReview as well as @PhillipCoorey, a politics reporter at the newspaper.

Organise your sources into categories and lists. See: Twitter lists; Facebook interests lists

Sharing content can be as simple as re-tweeting a tweet or hitting the share button on an article you’e just read. It’s not difficult though to add a little more value to something for your audience if you contextualise or editorials what it is you’re sharing with your audience. At the very least, it will help them understand why you’re sharing it with them.

Explore some curated content on what’s mentioned above via the links below.

More info on social media:

  • Mashable
  • Social Media Today
  • Hubspot

Content creation is a subject that needs to be tackled on its own, so I will address this at another time. But for I will this: You’re better off doing something average and improving on it over time than doing nothing at all.


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